MIRANEST › Winning Ads › 07 · V2006-1
Give him these
A presenter holding her Pom and the stick, talking straight to camera — mid-sentence from the first frame — then a subscribe-and-save end card.
9 shots · the only presenter-to-camera ad of the ten · female, 161 wpm · cutaways: stick close-up 0:05, Pom on a hillside 0:10, Pom with the box 0:15 · end card 0:20: “Subscribe & Save 20% on your first order” · “Made for fluffy breeds” · “90-day money-back guarantee”
Where people leave share of impressions still watching · last 30 days
14.9%0:03 · “from MIRANEST daily”
8.3%0:06 · stick close-up
4.9%0:12 · Pom on a hillside
2.4%0:18 · “the fluffy coat he’s meant to have”
1.4%0:23 · subscribe & save cardWhere the clicks come from
3 of 8 orders came from Reels (38%) · all ads: 34%
Orders Shopify could trace to a placement. Right-hand % = share for all ads.
254 link clicks · bars = people still watching
Can’t pin it down for this one: 2,563 people are still watching at 0:06 — plenty to produce the 254 clicks at any point in the video.
Shopify sessions carrying this ad’s link. Meta credits 9 orders; Shopify can only trace the ones that came through the link.
Shot by shot frame + voiceover or on-screen text
…give him these skin and coat jelly sticks
from MIRANEST daily.
formulated to strengthen his skin and coat
from the inside
they give his body what it needs
to wake his coat back up at the root
Pom beside the box
so Bear can keep the fluffy coat he’s meant to have
Subscribe & Save 20% on your first order
Week by week orders per week, Mon–Sun · green = CPO under the account average
What the numbers say
A person in frame
The only presenter-to-camera ad of the ten — woman, dog and stick together from 0.0s.
No hook line
It starts mid-sentence. Hook 14.9% vs 21.3% median.
Slow start
Almost no spend for three weeks, then Aug 24–Sep 6: 6 orders at ¥17.2k.
Highest CPO of the ten
¥24,175 — still under the ¥27k line.
Same concept, other cuts
| Ad | Angle · style | Spend | Orders | CPO | Hook |
|---|---|---|---|---|---|
| V2006-1 | Coat · Demo | ¥218k | 9 | ¥24,175 | 14.9% |
| V2006-2 | Coat · BA | ¥0.6k | 0 | — | — |
Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/V2006-1/V2006-1-breakdown.md