fuma-hk › BI-SU › Angle › Rarest

The rarest ingredient

Our best cost per order and our steadiest angle — and people are already drinking bird's nest for their skin on TikTok, with no brand involved.

TikTok · Instagram · brand sites, Sep 28
1 groups · 4 videos + 0 statics
▶ video  ■ static
46orders in Sep, CPO ¥17.9k — our best angle
15/10/13/10orders per week — the only steady line we have
K41717 orders at ¥11.5k, our cheapest ad
Lasial-LP238 orders at ¥17.2k, our best page

How the nest is already being sold

Drink it for your skin

“Drinking bird’s nest for our skin” — 853.9K views

Inside and outside

“not just for beauty, for the inside too”

Add collagen to it

“extra beauty benefits in a bottle”

Borrow the culture

“Chinese people really love this”

Warm, not clinical

All four are kitchen-table videos, not labs

Bird’s nest, as beauty

Swiftlet's nestOur own ingredient

Our exact ingredient, already being drunk for skin on TikTok — 1.5M views across four creators, no brand attached.

Take: The audience exists and is warm. We are not teaching a new idea, we are joining one.

Video
TIKTOK @priscillathachh

853.9K views · 15.8K likes

“Drinking birds nest for our skin and overall health.”

Biggest nest-for-beauty video we found.

watch
TIKTOK @ikaanabila

547.4K views · 3K likes

Bird’s nest — “not just to be pretty, for the inside too.”

Beauty and health in the same breath.

watch
TIKTOK @xianexy

13.1K views · 51 likes

“added with collagen — extra beauty benefits in a bottle!”

Nest + collagen is the combination people search.

watch
TIKTOK @lynnsharing

126K views · 711 likes

“Simple but strong effect — Chinese people really love this.”

Cultural proof instead of a claim.

watch

Build list

01 · Education

Why the nest is the rarest

Our T120 and BV2002-1 already prove Education wins.

02 · Drink it

Nest for skin, the way TikTok says it

Join the conversation that already exists.

03 · Cheap ad

More like K417

¥11.5k CPO. Image, Solution, Lasial-LP2.

04 · LP2

Point new Rare ads at Lasial-LP2

38 orders at ¥17.2k on half of LP1’s spend.

This is the angle to feed. Rarest is the only line that holds week to week (15/10/13/10 orders) and it carries our two cheapest assets, K417 (¥11.5k) and Lasial-LP2 (¥17.2k). Everything on this page is a creator doing it for free, which is the cheapest signal we will ever get.

Sep 28, 2026 · 4 videos + 0 statics, every link verified · TikTok view/like counts read Sep 28 — a very low like-to-view ratio usually means the video was run as a paid ad · full write-up in fuma-hk/research/