MIRANEST · US Meta account · 30 days to Sep 15, 2026
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Use different motivators and barriers to reach different and new audiences beyond business as usual.
Use mixed assets, combining video and static in your campaigns.
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Meta Ad Library, US, top active ads by impressions, read Sep 16 2026 · Wuffes 115 · PetLab 118 · Dog is Human 43 · ours = last 30 days
| MIRANESTvideo 38% · partner 0% | Wuffesvideo 68% · partner 10% | PetLab Covideo 75% · partner 34% | Dog is Humanvideo 65% · partner 15% | |
|---|---|---|---|---|
| Message | ||||
| Functional benefit | ||||
|
Dog is Human 27 of 43 ads open ad DM-01 Daily Multivitamin is formulated to help your dog thrive. 12 research-backed ingredients… Wuffes 7 variants open ad Hip & Joint Support helps give dogs their spark back — walk, play and thrive again. Ours NV1002-1 already does this Fuller, thicker coat in 30 days. One jelly stick a day. | ||||
| Situational "it starts small" | ||||
| Emotional benefit | ||||
|
Wuffes via Midwest Munchers open ad Seeing your dog run to the door again, or jump up like they used to. Wuffes via Everyday Pet Health open ad When I saw Viper struggling to get up and move around, my heart sank. Ours owner's emotion, not the dog's I stopped putting the vest on him. Nothing left to hide. alt: First walk without the jacket in two years. · People stopped asking what is wrong with her. · I used to crop her out of photos. | ||||
| Mechanism | ||||
|
PetLab Co #2 hook open ad Yeast growth can be one of the most frustrating things for a dog… the probiotic chew that targets yeast. Wuffes open ad If your dog is frequently itching or licking their paws, it could be their gut crying for help. Ours draft Hair loss is not a skin problem. It is a follicle problem. Sialic acid from swiftlet nest feeds the follicle from inside. | ||||
| Product demo | ||||
| Stat / proof hook | ||||
| Offer in URL + headline | ||||
|
Wuffes — live open ad senior-dog joint video WUFFES.COM/SAVE50% Better Joints in 90 Days Guaranteed Ours — option A coat video, unchanged MIRANEST.COM/90-DAY-GUARANTEE Fuller coat in 90 days or your money back Ours — option B coat video, unchanged MIRANEST.COM/20%-OFF 20% OFF + Free Gift | ||||
| Sales event | ||||
|
Wuffes holiday tie-in open ad Give your best worker a break this Labor Day — comes with a free Labor Day gift. Ours draft Black Friday: 7 free sticks with every 30-pack. Ends Monday. | ||||
| Retargeting message | ||||
| Format | ||||
| Video | ||||
|
Wuffes their #1 open ad It starts small… video cut, 7 variants of one creative. PetLab Co their #2 open ad Yeast mechanism video. Ours our #1 open NV1002-1 NV1002-1 Coat · Solution — 24 orders in 30 days. V2004-3 Review — 7 this week. | ||||
| Static image | ||||
|
Wuffes open ad Same "starts small" copy on a static, SAVE55% in the URL. Dog is Human open ad Studio product shot + ingredient count. Ours our #1 open FS1132-7 FS1132-7 B/A image — the only Sep 4 image with sales. NS1001-2 — best image. | ||||
| Partnership ads | ||||
|
Wuffes Whereispongo open ad Creator post: 30-day journey, Petco code, tagged @wuffes. PetLab Co The Dodo open ad Publisher post: The Dodo runs the ad, PetLab pays. Dog is Human see creator ads in library open ad Dog account shares results, 30% code. Ours 0 today Run the creator posts we already have as partnership ads with a code, from their handle. | ||||
| Approach | ||||
| Real before / after | ||||
|
Wuffes / PetLab / Dog is Human not seen No before / after in any of their top ads. Ours our #1 open F02 F02 — 22 orders in 30 days, oldest ad, needs a new dog. Ours image open FS1020-1 FS1020-1 — image B/A, 6 orders. | ||||
| Review | ||||
|
Wuffes via Midwest Munchers open ad So many dog parents wish they had found Wuffes sooner — see what thousands of happy pups are wagging about. PetLab Co via The Dodo open ad 92% of dogs love it from day one. Ours our #1 open V2004-3 V2004-3 Review cut — 7 orders this week. Only 18 review ads in the account. | ||||
| Creator-led | ||||
|
Wuffes Whereispongo, Petco code open ad My dog is going on a date with an older lady — come back in 30 days to see the results. Wuffes Oli the weenie open ad Day 1 of Operation: Emotional Stability — 30-day calming journey. Ours run as partnership ad Same creators we gift — but posted from their handle as a partnership ad, with a code and a day-30 follow-up. | ||||
| Polished product | ||||
|
Dog is Human open ad DM-01 product shot, 12 research-backed ingredients — 27 of 43 ads. PetLab Co open ad America's #1 probiotic chew for dogs. Ours our #1 open NS1001-2 NS1001-2 — Rarest-Nourishment product image, our best image. | ||||
| Story narrative | ||||
|
Wuffes via Sama Louisaa open ad 8 months ago we were told Zoey only had weeks left. Today she is 14. Wuffes via Everyday Pet Health open ad When I saw Viper struggling to get up, my heart sank. Ours what we learned open V2004-8 V2004-8 Story cut — 0 sales. Same footage as V2004-3 Review cut, which sells. Keep the story, end on the review. | ||||
| Illustration / animation | ||||
|
Wuffes / PetLab / Dog is Human open lane None of the three run illustrated or animated ads. Ours draft Animated mechanism: nest → sialic acid → follicle → coat. 15 s, sound off, one line per step. | ||||
Two styles are 59% of everything, and nearly all of it is the coat message. That is the similarity problem, not the count.
Almost everything we run is the functional coat message.
Video already wins. Two formats never tried.
Our edge: real before / after. No competitor shows it.
Nothing written for people who already clicked.
Andromeda rules, plus ours.
Structure from Meta's Creative Diversification framework. Numbers from the HK hub's Meta pull (30 d to Sep 15) and the Meta Ad Library.Ticks are saved in this browser only.