MIRANEST › Winning Ads › 06 · NV1002-4
What is MIRANEST? Premium cut
The NV1002-1 voiceover, word for word, with a premium visual pass: a hero product on moss, a swiftlet nest in the wild, gold molecules.
~35 shots · same voiceover as NV1002-1 (female, 149 wpm) · shot at 1440×2560 · what changed: hero open, halftone torn-paper at 0:05, different dogs 0:08–0:13, gold molecule 0:30, nest on moss in a jungle 0:32, cash counting 0:50
Where people leave share of impressions still watching · last 30 days
5.4%0:03 · “not your traditional allergy chew”
1.5%0:16 · “Why?”
0.5%0:32 · swiftlet nest in the wild
0.4%0:48 · pill battles
0.2%1:04 · 20% off + guaranteeWhere the clicks come from
2 of 7 orders came from Reels (29%) · all ads: 34%
Orders Shopify could trace to a placement. Right-hand % = share for all ads. Small sample.
206 link clicks · bars = people still watching
Meta doesn’t record the second of a click. But only 363 people reach 0:16 — even if 1 in 10 of them clicked later, 82%+ of clicks still happen before 0:16.
Shopify sessions carrying this ad’s link. Meta credits 10 orders; Shopify can only trace the ones that came through the link.
Shot by shot frame + voiceover or on-screen text
What is MIRANEST?
It’s not fish oil.
It’s not your traditional allergy chew.
The first cellular skin jelly for dogs
clinically proven to rebuild the skin barrier
restoring fur in just 30 days
Why did we make MIRANEST?
Up to 45% of dogs… (caption: “off”)
clinically backed, 100% human grade
sustainably harvested swiftlet nest
stops the itch cascade at a cellular level
fewer crazy expensive vet bills
one jelly stick a day
20% off + 90-day money-back guarantee
Week by week orders per week, Mon–Sun · green = CPO under the account average
What the numbers say
Best CPO in the account
¥8,398 — the lowest of any ad with 5+ orders.
Worst hook, best buyers
Hook 5.4% (last of 16 videos), but 7.0% of page visitors buy and 4.0% of sessions order (all ads 1.3%).
Same words as NV1002-1
Only the pictures changed. It runs in a different ad set (CP50_AS13), so the creative and the audience can’t be fully separated.
Steady
1–2 orders every week since Aug 29. CPM ¥3,482 vs ¥5,005 median.
Same concept, other cuts
| Ad | Angle · style | Spend | Orders | CPO | Hook |
|---|---|---|---|---|---|
| NV1002-1 | Coat · Solution | ¥464k | 26 | ¥17,861 | 16.5% |
| NV1002-2 | Coat · Solution | ¥3.6k | 0 | — | 12.6% |
| NV1002-3 | Coat · Education | ¥1.6k | 0 | — | 5.9% |
| NV1002-4 | Rarest Nourishment · Education | ¥84k | 10 | ¥8,398 | 5.4% |
Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file and checked against the N Scripts doc · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/NV1002-4/NV1002-4-breakdown.md