MIRANEST › Winning Ads › 05 · N304-1

Does your dog look like this?

Problem first: bald patches and dark skin up close, then side-by-side results at 30 and 60 days, then one jelly stick a day.

N304-1Alopecia XVideoSolutionAlopecia-LP127s · 9:16First spend Aug 1

Orders

11#5 of 379 ads · 4% of all orders

CPO

¥17,678account ¥22,530

Spend

¥194k50 days with spend

Conversion

3.7%orders ÷ page views · median 3.4%

Hook

21.1%3-sec views · median 21.3% · 9th of 16

Hold

3.7%ThruPlay · median 4.2%

CTR

0.98%link clicks · median 0.84%

CPM

¥5,743median ¥5,005

A question over the problem“DOES YOUR DOG LOOK LIKE THIS?” on a Pom with a bald patch

Second line in caps“BALD PATCHES THAT WON’T GROW BACK.” at 0:02

Framed clipsevery clip sits in a frame over a blurred backdrop

10 shots · female VO, 153 wpm, short lines (“That’s it. Dogs love it. Link below.”) · first word at 1.3s · side-by-side Before » After, 0:10–0:18 · product first at 0:19 · “One Japanese jelly stick a day” · ends on the 90-day guarantee

Where people leave share of impressions still watching · last 30 days

21.1%0:03 · “bald patches that won’t grow back”

8.6%0:07 · the dark skin

4.5%0:13 · 30 days, side by side

2.2%0:20 · one jelly stick a day

1.1%0:26 · 90-day guarantee

Where the clicks come from

Where they see it

2 of 7 orders came from Reels (29%) · all ads: 34%

Instagram Feed329%

Facebook Reels220%

Other13%

Instagram Stories19%

Orders Shopify could trace to a placement. Right-hand % = share for all ads. Small sample.

When they click

72 link clicks · bars = people still watching

Can’t pin it down for this one: 613 people are still watching at 0:07 — plenty to produce the 72 clicks at any point in the video.

After the click

Sessions342

Add to cart144.1% of sessionsall ads 3.1%

Checkout964% of cartsall ads 62%

Bought51.5% of sessionsall ads 1.3%

Shopify sessions carrying this ad’s link. Meta credits 11 orders; Shopify can only trace the ones that came through the link.