MIRANEST › Winning Ads › 04 · V2004-1
Same story, other dogs
The V2004 owner-story voiceover over mixed footage — several different Poms, no labels, and no discount on the end card.
17 shots · identical audio to V2004-3 (female VO, 186 wpm) · different dogs throughout — a cream Pom, a shaved Pom on a wheelbarrow, a white Pom in a garden · product first at 0:15 · end pill “MIRANEST · Shop Now”
Where people leave share of impressions still watching · last 30 days
26.0%0:03 · a thin coat on the bed
6.9%0:10 · shaved Pom on a wheelbarrow
2.8%0:20 · eating the jelly
1.7%0:30 · running on the grass
1.1%0:39 · a fluffy Pom to endWhere the clicks come from
5 of 9 orders came from Reels (56%) · all ads: 34%
Orders Shopify could trace to a placement. Right-hand % = share for all ads.
53 link clicks · bars = people still watching
Can’t pin it down for this one: 428 people are still watching at 0:10 — plenty to produce the 53 clicks at any point in the video.
Shopify sessions carrying this ad’s link. Meta credits 12 orders; Shopify can only trace the ones that came through the link.
Shot by shot frame + voiceover or on-screen text
My Pomeranian used to live with a dry, thinning coat.
thinning coat — a thin Pom on a bed
a hand parts the thin fur
If I could go back in time…
stop wasting my money on solution after solution
…just gotten these instead.
We’re on our third box
He’s barely scratching anymore
visibly softer and fuller
not just masking his symptoms
waking his coat back up at the root
I am so grateful for these.
Week by week orders per week, Mon–Sun · green = CPO under the account average · window starts Jul 31
What the numbers say
Best hook of the pair
26.0% vs 22.2% for V2004-3 on the same audio. The sleeping-Pom opening stops more people.
An early burst
Jul 31–Aug 16: 10 orders at ¥10.7k. After that, 2 more.
Highest add-to-cart
5.6% of sessions added to cart (all ads 3.1%).
No discount, still cheap
Ends on “MIRANEST · Shop Now” with no 20% off — and still the second-lowest CPO of the ten (¥14,521).
Same concept, other cuts
| Ad | Angle · style | Spend | Orders | CPO | Hook |
|---|---|---|---|---|---|
| V2004-1 | Coat · Review | ¥174k | 12 | ¥14,521 | 26.0% |
| V2004-3 | Coat · Review | ¥393k | 24 | ¥16,381 | 22.2% |
| V2004-5 | Coat · Story | ¥39.1k | 1 | ¥39,135 | 27.3% |
| V2004-8 | Coat · Story | ¥34.2k | 0 | — | 19.1% |
| V2004-2 | Coat · Review | ¥3.7k | 0 | — | — |
| V2004-4 | Coat · Story | ¥2.2k | 0 | — | — |
| V2004-6 | Coat · Story | ¥2k | 0 | — | — |
| V2004-7 | Coat · Solution | ¥0.5k | 1 | ¥498 | — |
Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file and checked against the N Scripts doc · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/V2004-1/V2004-1-breakdown.md