MIRANEST › Winning Ads › 08 · NV1034-1

They said… They were wrong

No voice. Three “they said / they were wrong” pairs — each a bald dog, then a fully coated one — then the product and the offer.

NV1034-1CoatVideoBefore/AfterAlopeciaX-LP138s · 9:16Live Sep 11
Orders
5#12 of 379 ads · 2% of all orders
CPO
¥17,442account ¥22,530
Spend
¥87.2k17 days with spend
Conversion
4.2%orders ÷ page views · median 3.4%
Hook
30.3%3-sec views · median 21.3% · 1st of 16
Hold
7.3%ThruPlay · median 4.2%
CTR
1.15%link clicks · median 0.84%
CPM
¥5,864median ¥5,005
A claim to disprove“They said his fur would NEVER grow back…”
Answered in 3 seconds“They were wrong ♥” over a fluffy Pom running
Repeated three timesfur, Alopecia X, bald spots — each with its own dog

19 shots · music only, orange pill captions carry the story · product first at 0:24 (“Choose MIRANEST.”) · claims card 0:27–0:32: “Premium Cellular Skin Jelly”, “Rebuilds the skin barrier from the inside out”, “95% see real coat regrowth in 60 days” · ends “Try MIRANEST today with 20% off” + “A 90-Day Money-Back Guarantee”

Where people leave share of impressions still watching · last 30 days

0%25%50%75%100%30.3% still watching at 3s12.7%5.0%2.4%1.2%Pair 1Pair 2Pair 3WhoChooseClaimsOffer0:000:090:190:280:38
30.3%0:03 · “They were wrong”
12.7%0:10 · second pair — walking
5.0%0:19 · “the right internal support”
2.4%0:28 · claims card
1.2%0:37 · 20% off + guarantee

Where the clicks come from

Where they see it

3 of 4 orders came from Reels (75%) · all ads: 34%

Facebook Reels320%
Instagram Feed129%

Orders Shopify could trace to a placement. Right-hand % = share for all ads. Small sample.

When they click

171 link clicks  ·  bars = people still watching

1,8930:09still watching7390:19still watching3520:28still watching1820:38still watching

Can’t pin it down for this one: 1,893 people are still watching at 0:09 — plenty to produce the 171 clicks at any point in the video.

After the click
Sessions132
Add to cart75.3% of sessionsall ads 3.1%
Checkout457% of cartsall ads 62%
Bought32.3% of sessionsall ads 1.3%

Shopify sessions carrying this ad’s link. Meta credits 5 orders; Shopify can only trace the ones that came through the link.

Shot by shot frame + voiceover or on-screen text

0:00Pair 1

They said his fur would NEVER grow back…

0:03Pair 1

They were wrong ♥

0:07Pair 2

They said Alopecia X was impossible to fix…

0:10Pair 2

They were wrong ♥

0:13Pair 3

They said he’d just have to live with the bald spots…

0:16Pair 3

They were wrong ♥

0:18Who

Dogs with thinning fur just need the right internal support

0:21Who

If your dog is struggling with Alopecia X or severe coat loss,

0:24Choose

Choose MIRANEST.

0:29Claims

95% see real coat regrowth in 60 days

0:33Offer

Help your dog get their beautiful fluff back.

0:35Offer

Try MIRANEST today with 20% off

Week by week orders per week, Mon–Sun · green = CPO under the account average

0no ordersSep 72 days2CPO ¥15.3kSep 14¥30.5k spend3CPO ¥16.3kSep 21¥48.9k spend0no ordersSep 281 day

What the numbers say

01

Best hook in the account

30.3% — 1st of 16 videos. Hold 7.3% is the best too.

02

No voice needed

Music and orange caption pills carry the whole story.

03

Three before/afters in 18 seconds

Each “they said” is a different bald dog; each “they were wrong” a coated one.

04

Still young

17 days live, 5 orders. CTR 1.15% is the highest of the ten.

Same concept, other cuts

AdAngle · styleSpendOrdersCPOHook
NV1034-1Coat · BA¥87.2k5¥17,44230.3%
NV1034-2AlopeciaX · Story¥12.6k1¥12,59718.4%
NV1034-3AlopeciaX · Story¥12.7k1¥12,68110.9%
← 07V2006-109 →F03

Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file and checked against the N Scripts doc · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/NV1034-1/NV1034-1-breakdown.md