MIRANEST › Winning Ads › 09 · F03

Is your Pom losing fur?

A calm, vet-style explainer on Alopecia X in paper-collage illustration. MIRANEST only shows up in the last 11 seconds.

F03Alopecia XVideoEducationAlopecia-LP163s · 9:16Running before Jul 31
Orders
5#13 of 379 ads · 2% of all orders
CPO
¥19,811account ¥22,530
Spend
¥99.1k36 days with spend
Conversion
3.4%orders ÷ page views · median 3.4%
Hook
16.6%3-sec views · median 21.3% · 12th of 16
Hold
5.2%ThruPlay · median 4.2%
CTR
0.88%link clicks · median 0.84%
CPM
¥5,173median ¥5,005
A question to the owner“Is your Pom losing fur? It may be more than normal shedding.”
Names the condition at 0:03“It could be Alopecia X”
Illustrated, not filmedone drawn Pom; the logo sits small at the top

the collage animates card to card — only 3 hard cuts · female VO, 150 wpm · 12 headline cards: what it is, hair cycle, signs, where it shows, darker skin, not itchy, not allergies, rule out causes, vet can help · product first at 0:52 (82% in) with a Before/After inset · no offer

Where people leave share of impressions still watching · last 30 days

Only 477 video impressions in the last 30 days — treat this curve as rough.

0%25%50%75%100%16.6% still watching at 3s5.0%2.7%1.3%0.8%HookExplainNot thisVetHealthyProduct0:000:160:320:481:03
16.6%0:03 · “It could be Alopecia X”
5.0%0:16 · hair growth cycle
2.7%0:32 · “usually not itchy”
1.3%0:48 · “a vet can help”
0.8%1:03 · Poms eating the jelly

Where the clicks come from

Where they see it

2 of 6 orders came from Reels (33%) · all ads: 34%

Facebook Feed221%
Instagram Feed229%
Instagram Reels113%
Facebook Reels120%

Orders Shopify could trace to a placement. Right-hand % = share for all ads. Small sample.

When they click

5 link clicks  ·  bars = people still watching

240:16still watching130:32still watching60:48still watching41:03still watching

Too little recent video data to say — only 477 impressions and 5 clicks in the last 30 days.

After the click
Sessions178
Add to cart52.8% of sessionsall ads 3.1%
Checkout480% of cartsall ads 62%
Bought42.2% of sessionsall ads 1.3%

Shopify sessions carrying this ad’s link. Meta credits 5 orders; Shopify can only trace the ones that came through the link.

Shot by shot frame + voiceover or on-screen text

0:00Hook

Is your Pom losing fur?

0:03Hook

It could be Alopecia X.

0:08Explain

What is Alopecia X?

0:13Explain

Hair growth cycle

0:19Explain

Common signs

0:24Explain

Where it shows first

0:27Explain

Skin may look darker

0:32Not this

Usually not itchy

0:37Not this

Not the same as allergies

0:42Vet

Rule out other causes

0:47Vet

A vet can help diagnose

0:51Healthy

Many dogs are otherwise healthy

0:55Product

MIRANEST is designed to support healthier skin

1:00Product

stronger-looking fur, from within

Week by week orders per week, Mon–Sun · green = CPO under the account average · window starts Jul 31

1CPO ¥14kJul 273 days2CPO ¥15.8kAug 3¥31.7k spend0no ordersAug 10¥30.6k spend2CPO ¥7.2kAug 17¥14.4k spend0no ordersAug 24¥6.1k spend0no ordersAug 315 days

What the numbers say

01

Teach first, sell last

MIRANEST appears at 0:52 of 1:03. Everything before is about the condition.

02

A vet-safe tone

“Usually not itchy”, “rule out other causes”, “a vet can help diagnose” — no cure claim.

03

Illustrated

One drawn Pom through a paper-collage world; real footage only in the last 11 seconds.

04

Small and short-lived

5 orders on ¥99.1k; last spend Sep 4. Its 30-day video numbers are thin.

← 08NV1034-110 →V61

Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/F03/F03-breakdown.md