MIRANEST › Winning Ads › 10 · V61

Limited Time SALE

No dog, no story. A stack of offers on the right — 20% off, an extra $10, a free skin-care set — while product shots play on the left.

V61Alopecia XVideoOfferGeneral-LP115s · 9:16Live Jul 31
Orders
3#18 of 379 ads · 1% of all orders
CPO
¥14,648account ¥22,530
Spend
¥43.9k46 days with spend
Conversion
6.7%orders ÷ page views · median 3.4%
Hook
9.3%3-sec views · median 21.3% · 16th of 16
Hold
2.8%ThruPlay · median 4.2%
CTR
0.58%link clicks · median 0.84%
CPM
¥4,355median ¥5,005
The offer is the hook“Limited Time SALE” in gold from frame one
Three stacked offers20% off first order · extra $10 with CHECKOUT10 · free skin-care set
No dog anywhereproduct on moss, gold orbs, the box in a forest

15s · music only, no captions · split screen: product video left, a fixed offer card right · 5 product scenes, one every 3s · lands on General-LP1, not the Alopecia page

Where people leave share of impressions still watching · last 30 days

0%25%50%75%100%9.3% still watching at 3s7.8%4.4%3.3%2.8%BoxStickGoldStickBox0:000:040:070:110:15
9.3%0:03 · stick on moss
7.8%0:04 · stick on moss
4.4%0:08 · gold orb
3.3%0:11 · stick on moss
2.8%0:14 · box in a forest

Where the clicks come from

Where they see it

1 of 2 orders came from Reels (50%) · all ads: 34%

Instagram Reels113%
Facebook Feed121%

Orders Shopify could trace to a placement. Right-hand % = share for all ads. Small sample.

When they click

58 link clicks  ·  bars = people still watching

7490:04still watching4290:07still watching3210:11still watching2720:15still watching

Can’t pin it down for this one: 749 people are still watching at 0:04 — plenty to produce the 58 clicks at any point in the video.

After the click
Sessions44
Add to cart36.8% of sessionsall ads 3.1%
Checkout267% of cartsall ads 62%
Bought24.5% of sessionsall ads 1.3%

Shopify sessions carrying this ad’s link. Meta credits 3 orders; Shopify can only trace the ones that came through the link.

Shot by shot frame + voiceover or on-screen text

0:00Box

Limited Time SALE — box on stone

0:03Stick

stick standing on moss

0:06Gold

gold orb

0:09Stick

stick lying on moss

0:12Box

box in a sunlit forest

Week by week orders per week, Mon–Sun · green = CPO under the account average

0no ordersJul 272 days0no ordersAug 35 days0no ordersAug 102 days0no ordersAug 176 days0no ordersAug 242 days1CPO ¥15kAug 31¥15k spend1CPO ¥5.4kSep 7¥5.4k spend1CPO ¥13.2kSep 14¥13.2k spend0no ordersSep 21¥8.1k spend0no ordersSep 281 day

What the numbers say

01

Pure offer

20% off, an extra $10 and a free gift set. No dog, no claim, no story.

02

Few click, the ones who do buy

CTR 0.58% — lowest of the ten. Conversion 6.7% — second highest.

03

Same video, two results

The other ad running this exact file: 2 orders at ¥30,108.

04

Tiny volume

3 orders in 46 days — treat the rates as rough.

Same concept, other cuts

AdAngle · styleSpendOrdersCPOHook
V61AlopeciaX · ?¥43.9k3¥14,6489.3%
V61— · Offer¥60.2k2¥30,108—
← 09F03The pattern →All ten compared

Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/V61/V61-breakdown.md