Fuma · MIRANEST + BI-SU

Weekly plan references

Premium, minimal brand references for the Holistic · Longevity · Superfood · Premium · Sustainability lane. Tick brands and statics on each page, then the plan gets built from your picks.

MIRANEST

Eight brands that made dog wellness look expensive

The Farmer's Dog · Sundays · Front of the Pack · Maev · Maxbone · Ollie · Spot & Tango · The Honest Kitchen

+ 10 statics to recreate

BI-SU

Eight brands that sell one rare ingredient

SK-II · Tatcha · Vintner's Daughter · LYMA · Lancôme · La Mer · Sulwhasoo · Dr. Barbara Sturm

+ 8 statics to recreate

MIRANEST · META

Creative Diversification Cheat Sheet

Meta's five levers scored on our account, gap map vs Wuffes · PetLab · Dog is Human, statics and hooks to recreate.

Andromeda rules · 18 rows with refs

Week of Sep 22–28, 2026 · Meta Ad Library US + brand websites, read Sep 21