MIRANEST › Winning Ads › NV1002-1
What is MIRANEST?
An explainer, not a before/after. It names the brand, says what it isn’t, then sells the mechanism.
33 shots, a new one every ~2s · longest hold 8s (3D mechanism) · female VO, 150 wpm, music bed · small centre captions throughout · big type 4×: What is MIRANEST, Why?, 45% off Dogs, frustrating, plus a 20% OFF badge
Where people leave share of impressions still watching · last 30 days
16.5%3s · “not your traditional allergy chew”
3.1%16s · “Why?” — the 45% stat
1.2%32s · Swiftlet nest
0.8%48s · Pill battles
0.5%62s · 20% off + guaranteeShot by shot frame + voiceover
What is MIRANEST?
It’s not fish oil.
It’s not your traditional allergy chew.
The first cellular skin jelly for dogs
clinically proven to rebuild the skin barrier
restoring fur in just 30 days
Why? Up to 45% of dogs…
kiss thinning fur goodbye, from the inside out
100% human-grade swiftlet nest
stops the itch cascade at a cellular level
no pill battles, fewer vet bills
one jelly stick a day
20% off + 90-day money-back guarantee
Week by week orders per week, Mon–Sun · green = CPO under the account average
What the numbers say
Wins on the buy, not the stop
Hook 16.5% vs 21.3% median. Conversion 4.6% vs 3.4%. Fewer people stop — the ones who click, buy.
Most people see 3 seconds
84% are gone by 3s; 3.1% are left at 16s. More people clicked (507) than reached the 20% off (341).
No before/after at all
Every dog on screen is a healthy, fluffy Pom. The only problem footage is 5s of skin close-ups at 0:16.
Three strong weeks, then slower
First 3 full weeks: 20 orders at ¥9.7k. Next 3: 6 at ¥43.8k. CTR and CPM barely moved — clicks kept coming, orders didn’t.
Same concept, other cuts
| Ad | Angle · style | Spend | Orders | CPO | Hook |
|---|---|---|---|---|---|
| NV1002-1 | Coat · Solution | ¥464k | 26 | ¥17,861 | 16.5% |
| NV1002-2 | Coat · Solution | ¥3.6k | 0 | — | 12.6% |
| NV1002-3 | Coat · Education | ¥1.6k | 0 | — | 5.9% |
| NV1002-4 | Rarest Nourishment · Education | ¥84k | 10 | ¥8,398 | 5.4% |
Meta barely spent on -2 and -3. The Rarest cut (-4) is at ¥8.4k CPO — the best of any ad with 5+ orders.
Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · script checked against the N Scripts doc and a transcript of the file · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/NV1002-1/NV1002-1-breakdown.md