MIRANEST › Winning Ads › 02 · F02

Healing result in 3, 2, 1

A countdown over a bald Pom, then the reveal. No voice, no script — before, after, and a lot of fluffy footage.

F02Alopecia XVideoBefore/AfterAlopecia-LP118s · 1:1Live Jun 26
Orders
26#2 of 379 ads · 10% of all orders
CPO
¥20,732account ¥22,530
Spend
¥539k58 days with spend
Conversion
2.8%orders ÷ page views · median 3.4%
Hook
21.6%3-sec views · median 21.3% · 8th of 16
Hold
2.6%ThruPlay · median 4.2%
CTR
0.94%link clicks · median 0.84%
CPM
¥4,854median ¥5,005
Countdown on the before“Alopecia X Healing Result in 3, 2, 1” over a bald, pink-skinned Pom
Reveal at 0:03the next frame is a full, fluffy coat
No voicemusic only — the pictures do the talking

~30 cuts in 18s, with bursts of 0.2s flash cuts at 0:04–0:06 and 0:15 · square 1:1, the only one of the ten · music only · on-screen text: one label, the countdown numbers, “MIRANEST” at 0:11 · product (the box) first at 0:11 · ends on the Pom posed with Lion King plush toys

Where people leave share of impressions still watching · last 30 days

0%25%50%75%100%21.6% still watching at 3s13.5%5.5%2.9%1.7%CountdownRevealAfterBrandToys0:000:050:090:140:18
21.6%0:03 · the reveal
13.5%0:05 · flash cuts, several dogs
5.5%0:09 · street walk
2.9%0:14 · dog + box
1.7%0:18 · plush toys

Where the clicks come from

Where they see it

5 of 17 orders came from Reels (29%) · all ads: 34%

Instagram Feed729%
Instagram Stories39%
Instagram Reels313%
Facebook Reels220%
Facebook Feed121%
Other13%

Orders Shopify could trace to a placement. Right-hand % = share for all ads.

When they click

680 link clicks  ·  bars = people still watching

10,3390:05still watching4,2350:09still watching2,2250:14still watching1,3360:18still watching

Can’t pin it down for this one: 10,339 people are still watching at 0:05 — plenty to produce the 680 clicks at any point in the video.

After the click
Sessions1,115
Add to cart333.0% of sessionsall ads 3.1%
Checkout2061% of cartsall ads 62%
Bought141.3% of sessionsall ads 1.3%

Shopify sessions carrying this ad’s link. Meta credits 26 orders; Shopify can only trace the ones that came through the link.

Shot by shot frame + voiceover or on-screen text

0:00Countdown

“Alopecia X Healing Result in 3…”

0:01Countdown

…2, 1 — still the bald Pom

0:03Reveal

Full, fluffy coat

0:05Reveal

Flash cuts, several dogs

0:07After

Asleep in its bed

0:09After

Trotting down the street

0:11Brand

“MIRANEST” + the box

0:12Brand

Pom beside the jelly pack

0:15Toys

Posed with Lion King plush

Week by week orders per week, Mon–Sun · green = CPO under the account average · window starts Jul 31

0no ordersJul 272 days0no ordersAug 36 days1CPO ¥4.8kAug 10¥4.8k spend7CPO ¥9kAug 17¥62.7k spend7CPO ¥17kAug 24¥119k spend3CPO ¥30.9kAug 31¥92.7k spend4CPO ¥27.4kSep 7¥110k spend2CPO ¥36.8kSep 14¥73.6k spend2CPO ¥34.5kSep 21¥69k spend0no ordersSep 281 day

What the numbers say

01

Wins on cheap reach

CPM ¥4,854 and CTR 0.94% beat the medians (¥5,005, 0.84%). Conversion 2.8% is below the 3.4% median — volume, not conversion.

02

The reveal is the hook

Countdown on the bald dog, full coat at 0:03. 21.6% stop — right on the 21.3% median.

03

Square = Feed

7 of 17 traced orders came from Instagram Feed (41%; all ads 29%). It’s the only square video of the ten.

04

Oldest winner, fading

Live since Jun 26. Aug 17–30: 14 orders at ¥13k. Since Aug 31: 11 at ¥31.4k.

← 01NV1002-103 →V2004-3

Meta data from the HK hub, pulled 2026-09-28 · window Jul 31 – Sep 28 · medians = the 26 ads that spent ¥50k+; video medians = the 16 videos with 5k+ impressions · hook and hold are Meta’s 30-day video fields · voiceover transcribed from the file · original on Drive · full notes: Projects - Omega/Winning Ads Breakdown/F02/F02-breakdown.md